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TAG Heuer is the Swiss Avant-Garde watchmaker since 1860. Avant-garde is our culture and our philosophy. TAG Heuer’s unique heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create watches with real racing spirit. The brand has marked the history of watchmaking, especially in the field of chronographs with an unparalleled mechanical accuracy. The models – including the TAG Heuer Connected watch - reveal a new dynamic in terms of both the performance touch and a completely transformed environment: TAG Heuer is currently the only watch brand to be able to communicate in the four different worlds: Art, Lifestyle, Sport and Heritage. The brand’s motto #DontCrackUnderPressure is far more than a command – it is a mindset.